AMTRAK • DIGITAL CAMPAIGN
celebrate the season
Recognizing the peak in travel demand during the holidays, this campaign focused on positioning Amtrak as the preferred choice for stress-free, scenic travel experiences, encouraging travelers to book in advance to secure their holiday plans.
Creative Director: Ali Sooudi
Art Director: Nikeia McMillon
Copywriter: Katrina Iorio
DIGITAL
OOH
By leveraging audience insights, we crafted messaging that resonated emotionally with our target demographic, ultimately driving engagement and encouraging bookings.
The final DOOH assets were strategically placed in high-traffic areas to maximize visibility and impact, enhancing Amtrak's presence during a peak travel period.
SOCIAL
POSTS
By highlighting the unique charm of train travel during the holidays, we aimed to resonate with our audience's desire for connection and adventure.
DIGITAL
WEB BANNERS
Developed effective web banners, utilizing design expertise and foundations to capture attention and convey brand messages seamlessly in the digital space.