AZO•CAMPAIGN
care that goes there
AZO understands that women's health issues like UTIs and yeast infections are completely normal. However, these issues are often treated as taboo.
In this campaign, we used various censorship techniques to highlight the absurdity of the shame surrounding women's health and emphasize the importance of addressing these issues openly and with care.
Creative Directors: Katie Jensen, Beth Kushner
Art Director: Harding Coughter, Nikeia McMillon
Designer: Nikeia McMillon
Copywriter: Katrina Iorio
breaking
the taboo
Using creative censorship techniques, the campaign represents the unnecessary secrecy and embarrassment that many women may face.
AZO's message is clear: it's time to shift from shaming women’s health issues to caring for them openly and confidently, fostering a healthier dialogue around women's health.
REVISED
END CARDS
Newly revised end cards incorporate AZO®’s product packaging colors and gradients to remain connected to current AZO® packaging, while taking the updated look into consideration.
End cards borrow the current crescent shape which can be seen on each product packaging.
Supers animate on a gradient background in order to utilize stronger brand-approved RTBs
Tagline builds in two phases using the new brand-approved font, Gibson.
