EOS x ROBLOX • CASE STUDY
christmas in the mariahverse
To build relevancy and favorability among the Gen Z audience eos partnered with Roblox and Mariah Carey to be the presenting sponsor of her first Metaverse concert.
Creative Director: David Hororitz
Art Director: Nikeia McMillon
Editor: Jesse Santos
Copywriter: Katrina Iorio
APPROX.
36%
of millennials are fans of holiday music, but only 8% of Gen Z consider themselves fans, making them the smallest group of lovers of holiday music.
To position eos as the brand to infuse a youthful energy during the holiday season, we partnered
with Roblox, the digital realm where the younger generation invests their time and The Queen of Christmas–Mariah Carey!
The sponsorship included an eos merch store and a custom eos stage for the concert to build on.
