LIGHTBOX JEWELRY • CAMPAIGN

live with it on

The jewelry industry has made us think we need an excuse or a special occasion to buy ourselves something special. Lightbox believes the only reason you need to buy a lab-grown diamond is because you like it.

Creative Director: Katie Jensen
Art Directors: Alice Xiang, Nikeia McMillon
Copywriter: Katrina Iorio
Photographer: Lauren Loncar

the purchase
that needs no occasion

The most popular occasions to buy jewelry are from February to May and November to December, almost every time of the year but summer. Which means people
put off purchasing jewelry because they think they’re supposed to wait for a date.

it’s a gem
packed summer

But when you shop Lightbox the only reason you need to buy a lab-grown diamond is because you like it. And since jewelry is one of those gifts that becomes an extension of our identity, it’s usually the last thing we ever take off – if we ever even do take it off.

So why not live with it on.

TIK TOK INFLUENCER

PARTNERSHIP

Embracing the trendsetting power of TikTok, our concept involved collaborating with influencers to produce 'Get Ready with Me' (GRWM) videos. In these captivating snippets, TikTok influencers seamlessly integrate Lightbox jewelry pieces with their fresh summer fashions.

TACTICAL

SOCIAL

Delivered visually engaging social media assets that effectively communicated brand messages and resonate with our target audience.

TACTICAL

BANNERS

Developed effective web banners, utilizing design expertise and foundations to capture attention and convey brand messages seamlessly in the digital space.

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