QUAKER•CAMPAIGN + VISUAL DEVELOPMENT
get up to some good
People want a bold start to each day so they can live life their way, without fear of falling short. This product-forward campaign uses a dynamic storytelling technique to show how Quaker Fruit Fusion leads to bold choices in the day ahead for anyone who eats it.
Creative Directors: Katie Jensen, Bryan Davis
Art Director: Harding Coughter, Nikeia McMillon
Designer: Sara Jaye, Nikeia McMillon
Copywriter: Katrina Iorio
a bold start
to a bold day
Mornings can feel uninspired and monotonous, it’s only AFTER that things get interesting so we made Quaker Fruit Fusion the AM catalyst to start you down a bold path with a mix of bright colors, strong flavors and nutrition that keeps you going.
sparking a brighter, bolder breakfast with every bowl
Each generation aspires down to the next, so creative was inspired by Gen Z, but it was important to land a mainstream appeal of boldness that all generations can identify with as well.
Developed digital OOH assets that seamlessly complement the Get Up To Some Good campaign, encouraging our audience to move from product awareness to product consideration.
OOH
DIGITAL
TACTICAL
SOCIAL
Designed and crafted tactical assets tailored for Instagram and Pinterest. Ensured visuals resonated with the audience while staying true to the brand message. Ultimately creating engaging assets that leave a lasting impression in the digital realm.
