sanpellegrino
SANPELLEGRINO • STUDENT WORK
A rebrand for San Pellegrino Sparkling Juice incorporates botanical-inspired elements like fruit illustrations and water ripples to capture the essence of nature and freshness.
Denver Ad School
Designer: Nikeia McMillon
MOODBOARD
Soft, tropical tones and fruits represent the sophistication and uniqueness of each flavor paired with images of luxury to evoke a sense of indulgence. Subtle water ripples and playful illustrations add a refreshing touch, symbolizing the sparkling nature of the beverage.
Infused with lush greens, exotic oranges, vibrant pinks, and soothing blues reminiscent of tropical landscapes and sparkling waters.
COLOR PALETTE
BRANDING
This rebrand positions San Pellegrino as a premium, contemporary fruit beverage. The design elements harmonize elegance with a touch of playfulness, reflecting the brand's commitment to quality and enjoyment.
PACKAGING
This package design aims to evoke the vibrant energy of exotic fruits, in order to entice consumers to experience a refreshing taste.