COMMONSPIRIT HEALTH • CAMPAIGN
hello humankindness
This campaign introduces the concept of "humankindness" to the network of hospitals, clinics, and caregivers within CommonSpirit Health organization.
Group Creative Director: Matt Wakeman
Art Director: Nikeia McMillon
Designer: Nikeia McMillon
Copywriter: Katrina Iorio
IN-FACILITY
POSTERS
Designed and developed posters in traditional print using a different visual approach to break through traditional healthcare advertising.
IN-FACILITY
ELEVATOR
WRAPS
Designed and developed elevator wraps creating an emotional connection with patients to increase awareness and build facility preference.
IN-FACILITY
BANNERS
Designed and developed pull-up banners in order to define humankindness within CommonSpirit Health care sites.
IN-FACILITY
DIGITAL
Used stock photography to emphasize how everything is built on the philosophy of Humankindness.
Welcomed doctors, nurses, administrators, clinicians in to the CommonSpirit fold using desktop wallpapers.
BRAND
MERCH
Defined humankindess by creating tangible moments of excitement with CommonSpirit swag.
spread the word
Created lanyards, notebooks, and pens to further reinforce the message of humankindness and create a sense of belonging among staff and patients.